Clarify what’s true
Bring your products, expertise, evidence and language into one dependable source of truth.
More contentis not the answer
AI has made it possible to pump out content. But more content won’t fix weak foundations. Everwilde One builds content and SEO infrastructure for scalable production that performs: source-of-truth systems, information architecture, CMS architecture, channel-specific creative and publishing standards. With a proven metrics strategy to underpin it all. Led by digital marketing veteran, Michelle Legge.
ContentSearchAI visibilitySenior strategyHands-on buildsSearch for humans
Senior thinking.
Hands-on delivery.
Everwilde One is led by Michelle Legge, a content and search strategist with 20+ years across SEO, digital products, content and brand. Michelle has led international content teams, built substantial search estates and worked across the details that make publishing possible. Michelle’s career began in editorial, brand, advertising and social strategy and now spans SEO and AI search visibility. She works across information architecture, structured data, entity optimisation and LLM discoverability, with hands-on experience in editorial direction, writing and CMS publishing.
Selected experience
- Koinly · Head of Content & Partnerships
- Insured by Us · Head of Content & Community
- Clemenger BBDO · Head of Branded Content
- Qantas · Content Strategy and Social Media Manager
Selected tools of the trade
Good content needs more
than an editorial calendar
Strong foundations create the clarity, consistency and structure that make you findable on search engines and in LLMs. We give your team a reliable base, a clear strategy and a practical way to use it. When the foundations are sound, publishing gets easier and every new piece of work has a better chance of being found.
Give it structure
Build the architecture, content models, templates and CMS rules that put everything in its place.
Put it to work
Turn the system into content and search practices your team can actually use, maintain and grow.
Track and improve
Use search, publishing and AI visibility signals to see what works and where the system needs attention.
Work with us
What can we help you build?
Bring us the business problem. We’ll work out what it needs and build it with you.
01 / Systems
Content and search infrastructure
For teams ready to scale content with sound foundations. Build the source of truth, architecture and publishing system behind reliable production.
What’s included
- Content models and taxonomies
- CMS architecture and custom fields
- Search and publishing frameworks
- AI production guidance and measurement
02 / Rebuilds
Digital rebuilds
For websites and content estates the business has outgrown. Untangle what exists, keep what works and rebuild the parts holding you back.
What’s included
- Website, content and SEO audits
- Information architecture
- WordPress, Webflow and Shopify
- Migration and redirect planning
03 / Launches
New websites and digital launches
For a new site that needs strategy, structure, content and build to work together from the first outline to launch.
What’s included
- Positioning and messaging
- UX, design and CMS build
- Website content
- SEO foundations
04 / Leadership
Embedded digital lead
For teams that need senior ownership and practical delivery across search, content, CMS and implementation.
What’s included
- SEO and content leadership
- Website rebuild ownership
- Supplier and workflow management
- Ongoing optimisation
Where people find you
Search is bigger than a results page.
People move between search engines, social platforms and AI tools. Your business needs accurate, structured information they can all understand.
Search and discovery
GoogleYouTubeBingRedditMaps
AI and answers
ChatGPTPerplexityGeminiClaudeCopilot
One clear source. Many places to be found.
From the guide
Ideas to take into the work.
Content: the boring work behind AI visibility What is an entity in AI search visibility? When AI Overviews get it wrong, it can cost you
Explore the full guide ↗Ready when you are
Let’s build the foundations that get you found.
Tell Michelle what feels stuck. Working out whether the answer is strategy, content, SEO, CMS work or AI visibility is part of the job.
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